Bridging the Gap in a Profession in Transition Funeral service is in transition. Cremation continues to rise. Consumer expectations have shifted. Technology has reshaped communication. And inside our funeral homes, generational tension is quietly growing. At the center of these changes is a critical question: Are we truly mentoring the next generation — or merely managing them? Seasoned professionals carry something invaluable: experience. They have walked families through tr

“The Open Door: Tradition Meets Transformation” By Greg Cannon, Founder – AG Associates Honoring Tradition While Embracing Change The new year brings opportunity—and in funeral service, opportunity begins with open doors. Our profession stands between legacy and innovation, and the choices we make now will determine how we’re remembered. Families today want something deeply personal. They aren’t rejecting tradition—they’re rejecting what feels impersonal or outdated. In Break

AG Associates Leadership Newsletter – December 2025 “The Conversation We Must Have” By Greg Cannon, Founder – AG Associates A New Year, A New Conversation Beginning this month, AG Associates is launching a new monthly newsletter series inspired by my upcoming book, Breaking the Silence: A Leader’s Guide to Transforming Funeral Service, releasing February 2026. Each month, I’ll share practical leadership insights drawn from four decades in funeral service—real stories, lessons