top of page

Newsletter

Tradition vs. Transformation: The Divide We Can’t Ignore

Breaking The Silence
Breaking The Silence

In the debut episode of Breaking the Silence podcast, Greg Cannon confronts a growing tension that funeral professionals are quietly grappling with—the divide between honoring sacred traditions and embracing the inevitable transformation of the industry. With candor and compassion, Greg invites listeners into the uncomfortable, often unspoken conversations happening behind the scenes. Families are increasingly opting out of ceremony altogether, favoring direct cremation with no service, no viewing, and no gathering. For seasoned professionals who built their lives around the rituals of presence, grief, and reverence, this shift can feel like a personal and professional loss. But for the next generation—those entering the field with fresh eyes—this moment is also an opportunity to innovate, personalize, and reimagine what healing can look like.



Greg makes it clear that change doesn't have to mean compromise. This podcast exists to bridge the gap between generations of funeral directors who all care deeply—but speak different professional languages. Episode 1 challenges the silence surrounding these changes and calls for honest, forward-looking dialogue. Whether you're a veteran embalmer, a new apprentice, or a funeral home owner feeling the weight of uncertainty, this conversation is your invitation to help shape a future that respects the past without being shackled by it. It’s time to break the silence—and lead with clarity, courage, and compassion.

“We’re not here to point fingers. We’re here to pull back the curtain on conversations that, for far too long, have stayed locked in the break room or buried under tradition.” — Greg Cannon

🎧 Listen now: Breaking the Silence – Episode 1: The Divide We Can’t Ignore📩 Subscribe to the podcast: Spotify | Apple Podcasts | YouTube | gregcannon.net/podcast

 
 
 

Comments


Blog

© 2024 AG Associates

  • Facebook
bottom of page